Email Marketing Specialist

4 weeks ago


Melbourne, Victoria, Australia Sportsgirl Full time
Job Summary

As an Email Marketing Specialist at Sportsgirl, you will be responsible for managing and executing the end-to-end email campaign program delivery for our business. You will utilize your digital marketing experience to lead the email marketing campaign build and implementation to increase revenue from our email channel and optimize our campaigns for customer engagement.

Key Responsibilities
  • Accelerate the growth of revenue of the email channel and successfully build and implement all email marketing campaigns
  • Manage the Email Marketing & CRM programs
  • Manage the weekly email schedule for the brand
  • Develop a clear email communication and content plan for the business
  • Implement database and VIP growth opportunities
  • Digital campaign planning and scheduling
  • Campaign reporting and optimization

Requirements
  • Marketing/Digital tertiary qualifications or similar
  • Proven experience with customer engagement platform - Emarsys preferred or similar
  • Hands-on digital marketing and email marketing platform experience
  • Excellent understanding of digital design, video, and email marketing asset production (HTML skills a bonus)
  • Solid understanding of customer databases, personalization, and segmentation
  • Experience using Google Analytics (or similar website analytics program)
  • Prior experience with eCommerce, Fashion, or Retail brand highly desirable
  • Excellent verbal and interpersonal communication skills
  • Ability to multitask in a fast-paced environment

Why Sportsgirl?
We are committed to rewarding our team for the great work they do every day and are able to offer some amazing benefits including:
  • Free onsite parking
  • Team member product discount of 50%
  • Discounted private health insurance
  • Career development opportunities
  • Great team referral bonus
  • Flexible working


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