Email Marketing Specialist

2 months ago

Melbourne, Victoria, Australia Sportsgirl Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our Digital Team at Sportsgirl. As a key member of our team, you will be responsible for managing and executing our end-to-end email campaign program delivery, driving revenue growth and customer engagement.

Key Responsibilities
  • Accelerate revenue growth of the email channel through effective campaign build and implementation
  • Manage the Email Marketing & CRM programs, ensuring seamless execution and optimization
  • Develop and implement a clear email communication and content plan for the business
  • Implement database and VIP growth opportunities to enhance customer relationships
  • Plan and schedule digital campaigns to drive commercial outcomes
  • Report and optimize campaign performance to ensure maximum ROI
Requirements
  • Marketing or Digital tertiary qualifications or similar
  • Proven experience with customer engagement platforms, preferably Emarsys
  • Hands-on digital marketing and email marketing platform experience
  • Excellent understanding of digital design, video, and email marketing asset production
  • Solid understanding of customer databases, personalization, and segmentation
  • Experience using Google Analytics or similar website analytics programs
  • Prior experience with eCommerce, Fashion, or Retail brands highly desirable
  • Excellent verbal and interpersonal communication skills
  • Ability to multitask in a fast-paced environment
Why Sportsgirl?
  • We offer a collaborative and fun team environment with opportunities for career development
  • Competitive benefits package, including free onsite parking, team member product discount, and discounted private health insurance
  • Flexible working arrangements to support work-life balance

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