Email Marketing Specialist

4 weeks ago


Melbourne, Victoria, Australia Sportsgirl Full time

Our Email Marketing & CRM Specialist will effectively manage and proactively execute the end-to-end email campaign program delivery for our business. This role will lead our email marketing campaign build and implementation to increase revenue from our email channel and optimise our campaigns for customer engagement. As part of our Digital Team, you will support the roll out of initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business. Your key responsibilities will include accelerating the growth of revenue of the email channel, successfully building and implementing all email marketing campaigns, managing the Email Marketing & CRM programs, and developing a clear email communication and content plan for the business. You will also be responsible for implementing database and VIP growth opportunities, digital campaign planning and scheduling, and campaign reporting and optimisation. To be successful in this role, you must have marketing/digital tertiary qualifications or similar, proven experience with customer engagement platform - Emarsys preferred or similar, hands-on digital marketing & email marketing platform experience, excellent understanding of digital design, video and email marketing asset production, solid understanding of customer databases, personalisation and segmentation, experience using Google Analytics (or similar website analytics program), and prior experience with eCommerce, Fashion or Retail brand highly desirable. You will be joining a collaborative and fun team with plenty of development opportunities, all while contributing towards a strong team culture. We celebrate diversity and advocate inclusion, and are committed to building and fostering a diverse and accessible workplace and culture.



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