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Marketing Operations Specialist
2 months ago
About the Role
This exciting opportunity has arisen for a Marketing Operations Manager to join our team at ABC Audiences. As a key member of our marketing operations team, you will play a critical role in driving the delivery and optimization of 1:1 marketing campaigns.
Key Responsibilities
- Manage and optimize marketing campaign processes and documentation to ensure seamless execution and maximum ROI.
- Liaise with CRM Managers and Newsletter Producers to support and advise on campaign strategy, ensuring alignment with business objectives.
- Support the Marketing Lead, Operations in day-to-day management of the Marketing Automation Platform (MAP), ensuring technical delivery and best practice.
About You
We are seeking an experienced Marketing Operations professional with a strong understanding of data-driven marketing, CRM, lifecycle marketing, and advanced experience using marketing automation platforms. You will possess excellent communication and negotiation skills, with the ability to influence both internal and external stakeholders.
About ABC Audiences
ABC Audiences is a dynamic and innovative team of marketing, brand, creative, audience experience, UX, and audience insights specialists. We are passionate about leading the ABC's brand and audience strategies, acquiring and engaging audiences, and working collaboratively with partner divisions to drive integrated approaches to audience insights, branding, acquisition, and retention strategies.
