Events Sales Coordinator

4 days ago


Altona, Australia beBeeConferenceEvents Full time $90,000 - $100,000

We are seeking a highly skilled Conference Events Sales Executive to join our team. This part-time, shared position will be responsible for the sales and marketing of our conference and events space.

  • Respond proactively to sales opportunities to effectively manage leads
  • Handle incoming event leads professionally through all channels
  • Monitor performance of our sales strategy in line with agreed targets
  • Monitor competitors within the region and provide recommendations on changes to current sell strategies
  • Provide detailed conference and events proposals covering venue, function, menu and accommodation costs ensuring revenue is maximised
  • Coordinate and host familiarisation and site inspection activity including follow-up
  • Drive sales to ensure conversion targets are achieved and monitor success on a monthly basis
  • Assist in coordinating sales forecasts and provide suggestions on strategies to achieve targets
  • Update and maintain accurate account profiles in the database systems
  • Prepare and deliver event handover to Conference & Event Coordinators and ensure accuracy of information and effectively communicate handover to clients
  • Ensure success in delivering customer events in order to ensure client satisfaction and repeat business
  • Ensure our Conference and Events team operates efficiently to minimise errors and exceed client expectations
  • Maintain effective communication with the Conference & Events Manager providing market intelligence on a regular basis and understanding of competitor strengths weaknesses and ongoing sales activities
  • Assist in developing sales strategies for the conference segment and implement and monitor effectiveness of same
  • Develop and maintain a relationship with specific conference and incentive companies / PCO's to ensure our hotel secures new business
  • Have a complete understanding of our sales vision, its products, services, and rate structure to fulfil business objectives
  • Maintain existing customer base to ensure their business is retained by building and developing relationships
  • Ensure penetration of existing accounts to establish greater awareness of our hotel and group products/series to maximise sales opportunities
  • Develop and implement a plan to follow up on prospective business
  • Adhere to our rate structure with variations approved by the Conference & Events Sales Manager
  • Use of the Sales Contact System (ASA) to accurately record call plan activities, contacts, rate structure and other pertinent client information
  • Ensure sales correspondence administration is processed through support network within a 2 day working period with client / tender follow up occurring for relevant pieces of business
Key Qualifications:
  • Proven experience in conference and event planning
  • Strong sales skills with a track record of driving inquiries and securing new business
  • Exceptional interpersonal and communication skills, with the ability to build and maintain client relationships
  • Detail-oriented with excellent organisational and time management abilities
  • Proficiency in event management software and tools
  • Demonstrated ability to work independently and as part of a collaborative team
  • Customer-focused mindset with a commitment to providing exceptional service
  • Flexibility to adapt to changing priorities and work under pressure
  • Goal-oriented with a drive to meet and exceed targets
  • Outstanding personal presentation and professional demeanor
  • Knowledge of hospitality industry trends and best practices
  • Strong budgeting and financial management skills
  • Bachelor's degree in Event Management, Hospitality, or a related field (preferred)
  • Willingness to work flexible hours
Benefits:
  • ALL Heartist Membership - worldwide discounts on accommodation and food & beverage
  • Learn Your Way - Support your career development with access to our industry leading training platforms
  • Build Your Network - With more than 300,000 Accor professionals globally sharing the same guest passion, you have the ability to grow your hospitality network world wide


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