Product Marketing Strategist

19 hours ago

Maitland, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000
Product Marketing Strategist

As a key member of our team, the Product Marketing Strategist will play a vital role in developing and executing go-to-market strategies that resonate with healthcare providers, patients, and clients. This individual will be responsible for creating compelling product positioning and messaging that aligns with market trends and drives business outcomes.

Key Responsibilities:
  • Develop and execute product marketing strategies to support new product launches and feature enhancements
  • Build strong relationships with internal teams to obtain expertise on partner needs, business insights, and market trends
  • Conduct ongoing competitive and market research to identify trends and opportunities
  • Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes
  • Support the development of compelling messaging architecture, product positioning, and use cases across our portfolio
  • Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making process
  • Ensure integrated launches for products, new product features, and product solutions

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