Product Marketing Specialist
1 day ago
We are seeking a Product Marketing Specialist to lead the development and execution of go-to-market strategies that connect our solutions to the needs of healthcare providers, patients, and clients.
Key Responsibilities:- Develop and execute product marketing strategies to support new product launches and feature enhancements
- Maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends
- Conduct ongoing competitive and market research to identify trends and opportunities
- Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes
- Support the development of compelling messaging architecture, product positioning, and use cases across our portfolio
- 5+ years B2B product marketing experience in healthcare, health technology (SaaS), and/or patient support services
- Demonstrated success in planning and executing product marketing strategies that drive measurable results
- Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
We offer a fast-paced, supportive environment that provides competitive pay, a matching 401(k) plan, medical, dental, vision, life, and short-term disability insurance.
Equal Opportunity EmployerWe are an Equal Opportunity Employer and welcome applications from diverse candidates.
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