Strategic Product Marketing Manager

21 hours ago

Maitland, New South Wales, Australia beBeeMarketing Full time $150,000 - $200,000
Job Description

As a key member of our team, you will lead go-to-market strategies for AssistRx solutions to connect value to healthcare providers, patients, and clients.

You will develop compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes.

  • Develop Product Marketing Strategy: Own and execute product marketing strategy to support new product launches and feature enhancements.
  • Build Relationships: Build strong relationships with internal teams to obtain expertise on partner needs, business insights, and market trends.
  • Conduct Market Research: Conduct competitive and market research to identify trends and opportunities.
  • Manage Research Initiatives: Manage research initiatives on customer needs, beliefs, and decision-making processes.
  • Support Messaging Architecture: Support development of compelling messaging architecture and product positioning across the AssistRx portfolio.
  • Develop Personas: Develop buyer and user personas to understand their needs, behaviors, and decision-making process.
  • Ensure Integrated Launches: Ensure integrated launches for products, features, and solutions.

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