Digital Measurement Strategist

This pivotal role involves shaping and implementing digital measurement strategies for clients. The successful candidate will leverage expertise in Google Analytics 4, Google Tag Manager, and privacy-first solutions to drive complex analytics challenges into actionable technical implementations.

• Should have hands-on experience with Google Analytics (GA360/GA4) and Google Tag Manager (GTM), including advanced configurations, custom implementations, and troubleshooting.
• Demonstrate expertise in implementing and deploying GA4 and Conversion APIs, particularly within various technology environments such as Tag Management Systems (TMS), Customer Data Platforms (CDP like Tealium, mParticle), and Content Management Systems (CMS).
• Strong proficiency in JavaScript for web analytics implementation, custom tagging, and troubleshooting, as well as reading and understanding HTML/HTML5 and CSS.
• Experience in tag architecture analysis and designing robust data flows across diverse digital properties is highly desirable.

Responsibilities:

• Design and implement advanced digital measurement solutions, including managing properties, user access, dashboards, and reporting configurations.
• Drive GA4, GTM, and Server-Side Tagging Implementations, executing complex configurations, including advanced data layer strategies, custom event tracking, and server-side tagging.
• Architect robust data collection ecosystems, developing and maintaining client-side and server-side 'sources of truth' for analytics data, integrating with various technologies such as TMS, CDP, and CMS.
• Provide expert guidance on privacy-first measurement, ensuring clients' measurement strategies are future-proof and compliant with evolving regulations.
• Translate business needs into technical measurement strategies, collaborating closely with clients to identify core measurement and analytics needs, and translating them into detailed technical specifications and actionable implementation plans.
• Lead client engagements and project delivery, overseeing the end-to-end delivery of analytics projects, ensuring solutions are robust, scalable, and meet client objectives.
• Foster data-driven decision-making, nurturing clients' understanding of the importance of a well-defined and tested measurement strategy, acting as a consultative resource to help them build and optimise their own testing models and attribution frameworks.
• Educate and empower internal and external stakeholders, providing training and thought leadership on existing and new features/capabilities in Google Analytics and other analytics software.
• Integrate diverse data sources, understanding and deploying integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media to create a holistic view of customer journeys.
• Optimize processes for efficiency and scale, identifying opportunities to build efficiencies into repeatable processes, driving towards higher effective rates between client value and costs, and enabling global scalability of solutions.

Requirements:

• A minimum of 5+ years of hands-on experience specifically with Google Analytics (GA360/GA4) and Google Tag Manager (GTM), including advanced configurations, custom implementations, and troubleshooting.
• Demonstrable expertise in implementing and deploying GA4 and Conversion APIs, particularly within various technology environments such as Tag Management Systems (TMS), Customer Data Platforms (CDP like Tealium, mParticle), and Content Management Systems (CMS).
• Strong proficiency in JavaScript for web analytics implementation, custom tagging, and troubleshooting, as well as reading and understanding HTML/HTML5 and CSS.
• Experience in tag architecture analysis and designing robust data flows across diverse digital properties is highly desirable.
• Proven ability to translate business requirements into technical specifications for analytics tracking, including relaying technical requirements to engineers for custom code execution.
• Experience reading and interpreting API documentation to understand technical requirements for data integration with other platforms.
• Excellent analytical, quantitative, and problem-solving skills, with a proven ability to derive actionable insights from complex datasets.
• Strong communication and presentation skills, with the ability to explain complex technical concepts and architectural proposals to non-technical audiences and articulate the business value of suggested solutions.
• At least 5+ years of overall experience within digital marketing, analytics, and/or web development, ideally gained in a Media agency, Marketing Effectiveness, or Consultancy firm.
• Proficiency in using computer applications to manipulate large datasets for analysis, testing, validation, and reporting of public web usage data.
• Bachelor's degree in Computer Science, Management of Information Systems, Mathematics, Statistics, or Economics is preferred.
• Passion for working in a fast-paced, demanding, and fluid environment, with a desire to contribute significantly to a growing company.