Sustainability Content Strategist

2 days ago


Sydney, New South Wales, Australia Digital Full time

Digital is looking for a Sustainability Content Strategist (Freelance, Remote) who specializes in LinkedIn and Sustainability content strategy for B2B technology brands.
In this role, you'll lead the development of content strategies that position clients as thought leaders in sustainability and technology—focusing particularly on LinkedIn as a primary channel.
You will shape narratives that engage enterprise audiences, communicate ESG impact, and drive measurable marketing outcomes.This is a strategic, high-impact role for someone who understands both the content needs of B2B technology companies and the nuances of sustainability storytelling in today's evolving digital landscape.RequirementsRESPONSIBILITIESOwn and execute content strategies focused on LinkedIn and Sustainability communications for B2B technology clientsDevelop and manage content calendars tailored to LinkedIn, aligning with marketing goals, product launches, and ESG milestonesLead creation of thought leadership and campaign content, including whitepapers, blog articles, executive posts, ESG reports, infographics, and web copyCollaborate closely with ESG, product, and marketing stakeholders to ensure alignment with sustainability frameworks (e.g., GRI, SASB, TCFD)Translate complex technical and environmental topics into accessible, engaging content for enterprise decision-makersAnalyze content performance on LinkedIn and across digital channels, refining strategies based on engagement and conversion metricsEnsure all messaging supports brand positioning, compliance, and communication best practicesRequirementsPrevious content strategy roles, with proven success in B2B tech and sustainability communicationsStrong experience developing and managing LinkedIn content strategies for corporate or executive brandsExcellent writing and editing skills with the ability to simplify complex ESG or technical topicsFamiliarity with sustainability disclosure standards and enterprise communicationsProficiency with content planning tools, SEO, analytics platforms, and digital storytellingCollaborative, strategic thinker comfortable working across teams and time zones
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