Digital Marketing Strategist
2 weeks ago
Job Title: Digital Marketing Strategist
We are seeking a skilled Digital Marketing Strategist to assist in the planning and execution of our online marketing initiatives. This role plays a key part in growing our digital presence and enhancing the online shopping experience for our members.
Main Responsibilities:
- Develop comprehensive digital marketing strategies that align with our overall business objectives
- Conduct keyword research, SEO analysis, and image optimization
- Create engaging, SEO-optimised content that resonates with our audience
- Collaborate with designers and content specialists to improve user experience
- Analyse and measure digital marketing campaigns using web analytics tools
- Stay up-to-date with market trends to strengthen our brand and build awareness
- Work closely with other teams to improve performance and foster collaboration
Requirements:
- Minimum 2-3 years' experience in a similar role
- Demonstrated e-commerce enthusiasm with proven experience in B2C markets
- Experience with e-commerce platforms (e.g., Shopify) and customer engagement platforms
- Working knowledge of web analytics tools (e.g., Google Analytics)
- Creative content skills and analytical thinking
- Excellent communication and interpersonal skills
- A can-do attitude and ability to prioritise tasks efficiently
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