Digital Content Strategist

5 hours ago

Sydney, New South Wales, Australia beBeeContent Full time $100,000 - $120,000

Job Title: Digital Content Strategist

We are seeking a highly skilled and creative Digital Content Strategist to join our team. As a key member of our content team, you will play a crucial role in shaping the narrative of one of Australia and New Zealand's most loved brands.

Job Overview

The successful candidate will be responsible for managing social media accounts, creating engaging content that aligns with the brand tone of voice, attitude, personality, and behavior. You will also use analytics tools to monitor and report on social media and influencer campaign performance, measure effectiveness, and identify optimization opportunities.

Key Responsibilities
  • Develop and execute comprehensive content strategies that drive engagement and conversions
  • Manage social media campaigns and create content that resonates with our audience
  • Use data-driven insights to inform content decisions and optimize campaign performance
  • Collaborate with cross-functional teams to ensure cohesive brand messaging
Requirements
  • At least 2+ years of experience working in social media or digital marketing
  • Exceptional knowledge of influencers on Instagram, TikTok, and YouTube
  • Strong communication, creative, and storytelling skills
  • A collaborative attitude and proactive approach to problem-solving
What We Offer
  • A dynamic and creative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

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