Strategic Digital Identity Marketing Lead

2 days ago

Chatswood, Australia beBeeDigitalIdentity Full time $100,000 - $120,000

At LexisNexis Risk Solutions, we seek a skilled professional to spearhead our Asia Pacific marketing efforts. This role will focus on promoting IDVerse, our digital identity verification portfolio, to key accounts in high-growth verticals.

About the Position
  • This is a 12-month contract role based in Sydney with flexible work arrangements to ensure a healthy work-life balance.

The successful candidate will design and execute Account-Based Marketing (ABM) strategies targeting key accounts across APAC, localise campaigns, and lead go-to-market initiatives. Responsibilities include:

  • Designing and executing ABM strategies targeting key accounts across APAC.
  • Localising and launching campaigns that resonate across regulated industries.
  • Leading integrated multi-channel demand generation campaigns.
  • Coordinating impactful field events, executive roundtables, and webinars.
  • Aligning closely with sales to accelerate pipeline and drive revenue.
  • Utilising tools like Salesforce and Marmind to track, measure, and optimise ROI.

We are looking for a B2B marketing leader with deep APAC experience, strong knowledge of ABM, and a passion for delivering measurable business impact. The ideal candidate will have:

  • 5+ years in B2B marketing, ideally in SaaS, identity verification, or risk tech but also open to other industries.
  • Proven success in APAC ABM program delivery.
  • Deep understanding of the buyer journey in regulated industries.
  • Strong cross-functional stakeholder management.
  • Experience with marketing automation and CRM platforms.
  • Creativity, strategic thinking, and a passion for results.

We promote a healthy work-life balance and offer an appealing working environment. With numerous wellbeing initiatives, shared parental leave, and more, we will help you meet your immediate responsibilities and long-term goals.

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