Digital Marketing Manager

Own our digital channels and make a real impact in our digital strategy
- Flexible working; Plan work around your life, not the other way around.
- The chicken came first and so do you We're humans not numbers

**About Us**
Red Rooster is Australia’s first and favourite chicken shop, loved by Aussies for almost 50 years.
- We’re passionate about our people - that is, our crew, customers and community - and we’re here to satisfy Australia’s chicken cravings.
- At Red Rooster we are serious about creating craveable experiences that put smiles on our customers’ facesand that’s where you come in.**About the role**
Reporting to the Head of Marketing, the Digital Marketing Manager will oversee all digital marketing strategy & execution for the brand (customer and employee facing) as well as develop, implement, track and optimise our digital assets and campaigns across all digital touch points. Working within the broader marketing team, the role will be directly supported by a Digital Marketing Coordinator.**Key Activities Include**:
**Digital Marketing**
- Developing the digital marketing strategy in support of the broader marketing plan.
- Developing and managing all digital marketing campaigns from inception through to delivery and post-campaign review.
- Measuring and reporting on the effectiveness of all campaigns with the intention of developing insights.
- Developing and managing relationships with affiliates, media and agencies.
- Working with Social Media Strategy Manager to contribute to the development and delivery of the organisation’s social media strategy and ensuring integration with overall digital marketing strategy.
- Working with SEO/SEM Specialists to devise strategies and implement SEO and SEM initiatives to drive online traffic to the organisation’s website/s.

**Loyalty Platform Strategy**
- Ownership and responsibility of loyalty sales performance campaign planning and management. Driving loyalty culture across key brand stakeholders
- Using data and insights to formulate ongoing optimisation of loyalty strategy.

**Planning and Optimisation across digital media buys**
- Own digital media performance ensuring all analytic and tagging is in place and deliver ‘always on’ and ‘campaign’ performance Drive SEM, SEO, Programmatic and other digital media.

**Management and performance of branded digital assets**
- Strategy and performance of all branded eCommerce activity Management of branded website and all associated content Oversee end to end content strategy to ensure seamless and frictionless journeys, including social media.

**About You**

**Essential**
- Extensive experience in digital marketing, coupled with relevant tertiary qualifications
- Excellent knowledge of digital marketing trends, portals and channels.
- Data driven mindset with proven experience in utilising insights to inform decision making.
- Strong stakeholder and relationship management skills.
- Excellent written and verbal communication skills.

**Desirable**
- Experience in Quick Service Restaurants or related industries highly desirable but not essential.
- Tertiary qualifications in Digital Marketing or a related discipline.

**We offer**:

- Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer
- Free food at all our brands cause don’t we all love chicken
- Paid Good Deed dayssupporting a charity that means something to you.
- Extra day of leave in your birthday monthto celebrate.
- 26 weeks paid parental leave with eligibility from the first day of employment.
- Discounted gym membershipand health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more

Never boring or slow, you'll work with passionate people, gaining skills and building friendships you can carry with you for the rest of your life.
- And when you're part of Red Rooster, you're part of Craveable Brands, a national team that offers career opportunities far beyond your local restaurant.