Digital Marketing Specialist

2 days ago

Chatswood, Australia Uwin Education Pty Ltd Full time

**About Us**

Uwin Education is a leading academic tuition provider based in Sydney, specialising in Selective School preparation, private school scholarships, HSC tutoring, and international competition training. Our programs support students from Year 1 to Year 12 with exceptional academic outcomes. We are now looking for a creative and data-driven **Digital Marketing Specialist** to help us reach and engage with our core audience through digital platforms, with a special focus on Chinese-speaking communities.

**About the Role**

This is a full-time, in-person position based at our **Chatswood office**. As our Digital Marketing Specialist, you will develop and deliver high-impact digital campaigns to grow student enrolments, especially through **小红书 (RedNote/Xiaohongshu)**. You will be responsible for producing culturally relevant and engaging content, analysing campaign data, and optimising our online presence for performance and visibility.

**Key Responsibilities**
- Design and manage digital marketing campaigns across **小红书 (RedNote/Xiaohongshu)**, WeChat, Meta (Facebook/Instagram), and Google platforms.
- Create high-quality visual and written content tailored to Chinese-speaking audiences, particularly parents.
- **Optimise Uwin's website and landing pages for SEO and conversion rate performance.**:

- Track and report on campaign metrics using tools like GA4, Looker Studio, and ad platform analytics.
- Conduct trend and market research to identify new content ideas and strategic opportunities.
- Coordinate seasonal campaigns, event promotions, and enrolment pushes aligned to the academic calendar.
- Collaborate with internal teams and external creatives to maintain brand consistency.
- Maintain and manage a structured digital content calendar.

**Key Requirements**
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- **Strong proficiency in both written and spoken Chinese and English.**:

- **Thorough understanding of 小红书 (RedNote/Xiaohongshu)** as a marketing platform, including content creation, user behaviour, and platform algorithms.
- Confident in content production and campaign storytelling for Chinese-speaking parents.
- Familiarity with Meta Ads Manager, Google Ads, Canva, SEO tools, and website CMS platforms.
- Analytical and organised, with strong attention to detail and time management skills.
- Creative thinker who can work independently and communicate ideas clearly.

**What We Offer**
- Competitive salary package with superannuation.
- A pivotal role in shaping the digital marketing direction of a fast-growing education company.
- Professional development and growth opportunities in an agile, purpose-driven team.
- A positive, supportive team culture and modern office in **Chatswood**, close to public transport.

Pay: $70,000.00 - $85,000.00 per year

Schedule:

- Monday to Friday
- Weekend availability

Supplementary Pay:

- Bonus

Ability to commute/relocate:

- Chatswood NSW 2067: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Chinese (required)

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 31/07/2025

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