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CRM Business Analyst

2 months ago

Sydney, New South Wales, Australia EssilorLuxottica Group Full time
About the Role

We are seeking a highly skilled CRM Analyst to join our dynamic CRM and marketing team at EssilorLuxottica Group. As a key member of our team, you will play a pivotal role in shaping our campaign and segmentation strategies, ensuring the delivery of customer interactions through multiple channels, and driving business growth through data-driven insights.

Key Responsibilities
  • Develop and maintain business dashboards and reporting tools to extract valuable insights for informed decision-making
  • Implement customer targeting and analytics strategies tailored to the Australia and New Zealand markets
  • Assist in the CRM marketing strategy, focusing on enhancing customer profitability, lifetime value, loyalty, and optimizing return on media investments
  • Develop predictive marketing capabilities, including segmentation and modelling techniques, to fine-tune customer retention and acquisition strategies
  • Understand key business drivers and provide direction on investment opportunities
  • Optimize CRM test and learn capabilities by understanding campaign performance by different customer segments and purchasing behaviours
  • Enhance the efficiency of retention campaigns by applying predictive models
Requirements
  • Degree in Marketing, Statistics, or other quantitative fields
  • 3+ years' experience in analytics related to CRM and Customer Insights
  • Strong communication skills along with a customer-oriented attitude
  • Experience in reading and writing complex SQL statements
  • Microsoft package skills (Strong in Excel)
  • Knowledge of CRM analytical tools
  • Experience with data analytics and use of tools like PowerBI and SAP
  • Modelling and segmentation experience, knowledge of MAPR/Unica will be considered a plus
About Us

A career with EssilorLuxottica Group will offer you rewarding experiences and the opportunity to develop your skills every day. Working at our head-office located in North Sydney, you will enjoy:

  • Wellness amenities including a Pilates studio, Yoga classes, Personal training, and Bike storage
  • Abundance of local cafes, a major shopping centre, and close to public transport facilities
  • Global volunteering opportunities through our OneSight Foundation
  • Wide range of career opportunities across the EssilorLuxottica network
  • Complimentary full-time concierge services offering an exclusive hotel-style experience
  • Options for a hybrid working environment