Brisbane Consumer Insight Specialist

4 days ago

Brisbane, Queensland, Australia beBeeConsumerInsight Full time $100,000 - $120,000
Job Description

We are seeking a highly skilled Insights Manager to join our team. The successful candidate will be responsible for providing actionable insights that inform and guide initiatives across the business.

The role will involve playing a leading role in projects covering brand and product research, as well as designing and managing the execution of, and reporting on product research - specifically sensory testing/CLTs, sampling, idea screening, and concept testing.

Experience of managing third-party research partners would be advantageous.

  • Develops and implements custom consumer research from start to finish including issues identification and study design, vendor briefing and selection, screener and questionnaire development, securing of stimulus, research quality control, delivery (on time and within budget); analysis and communication/presentation of actionable results to stakeholders.
  • Manages the end-to-end innovation research process, from thematic testing through to sensory testing.
  • Leads the day-to-day management of the Regional Brand Equity Tracking program, working in partnership with the vendor to ensure the business has a clear understanding of performance drivers for Subway and competitors.
  • Day-to-day management of Subway's consumer panel data provider, responsible for monthly market share reporting.
  • Manages multiple teams of research vendors, responsible for research vendor selection and onboarding, quality control, and report delivery.

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