
Consumer Insights Leader
1 week ago
We are seeking a highly skilled and experienced Insights Manager to join our team. This is a key role in driving business growth through the use of consumer insights.
Responsibilities:
- Develop and implement custom consumer research studies from start to finish.
- Manage end-to-end innovation research process, from thematic testing through to sensory testing.
- Lead the day-to-day management of the Regional Brand Equity Tracking program.
- Manage multiple teams of research vendors, responsible for research vendor selection and onboarding, quality control, and report delivery.
- Identify and closely monitor consumer trends from both inside and outside the category.
Requirements:
- Bachelor's degree and 4+ years of related experience.
- Ability to work independently in a fast-paced, cross-functional team environment.
- Understanding of the principles of Brand Equity Tracking and the use of consumer panel sourced data.
- Development of research briefs and experience identifying optimal means of addressing the brief.
- Questionnaire development and programming.
- Creativity in suggesting out-of-the-box research solutions.
- Ability to analyze large amounts of information and utilize multiple data sources to mine insights.
- Strong presentation and written communication skills required.
- Must be detail-oriented.
- Food service/restaurant industry knowledge a plus.
- Prior sensory/product testing experience a plus.
- Experience in consumer insights or market research required.
- Strong problem-solving skills.
What We Offer:
- Insurance Plans (Medical/Life)
- Pension
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Volunteering time
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