Senior Digital Advertising Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000
Senior Paid Media Specialist

We are seeking a dynamic and innovative Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

This is an exciting opportunity for a seasoned professional with expertise in paid media to make a significant impact in the education sector.

  • Oversee junior team members and their respective portfolios, guiding them towards optimal campaign performance.
  • Assist the Paid Media Manager in establishing strategy and documenting processes to ensure effective delivery of the paid media function.
  • Be the subject matter expert for cross-functional and non-partner specific marketing projects, facilitating relationships with external agencies.
  • Proactively identify and leverage opportunities in paid media based on industry trends, providing innovative solutions for partners and colleagues.
  • Meet and exceed student enrolment KPI's for managed Australian university partners by creating, managing, measuring and optimising paid search, paid social and retargeting campaigns.
  • Analyse, monitor and report on campaign performance from click through to enrolment, testing new strategies and tactics to improve effectiveness.
  • Forecast estimated lead volume and media spend to inform budgeting decisions, working closely with stakeholders to develop engaging creative content.

Key Qualifications:

  • Tertiary qualification in Media, Marketing, Business or IT, with hands-on experience managing high performance PPC campaigns.
  • Strong numerical reasoning and analytical capability, with confidence in communicating technical issues to stakeholders.
  • Excellent organisational and time management skills, with a keen eye for detail.
  • Technical expertise in advertising with Google Ads, Facebook and LinkedIn, with certification in Google Ads & Analytics.
  • Advanced knowledge of Excel, with a working knowledge of Google Analytics and Google Tag Manager.

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