Digital Advertising Strategist
2 weeks ago
Key Position Summary
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- Drive comprehensive advertising strategies to elevate brand recognition, consideration, and conversions.">
- Oversee multi-channel campaigns, ensuring optimal performance and alignment with marketing objectives.">
Essential Responsibilities:
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- Determine and prioritize key media channels in collaboration with the Paid Media Manager.">
- Work with content, creative, product, and analytics teams for cohesive messaging.">
- Manage campaign execution from start to finish and continually optimize results.">
- Employ advanced targeting techniques to effectively reach relevant prospects.">
- Utilize data insights to monitor and enhance campaign performance.">
- Conduct A/B and multivariate testing for efficient ad creatives.">
- Integrate advertising efforts with other marketing channels.">
- Deliver detailed performance reports and post-campaign analysis.">
- Stay current on industry trends and perform competitive analysis.">
Qualifications & Skills:
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- Bachelor's degree in Marketing, Advertising, Communications, or related field.">
- 8+ years of experience in managing full-funnel advertising campaigns.">
- Expertise in paid media platforms and analytics tools.">
- Strong analytical and creative abilities.">
- Excellent communication and organizational skills.">
- Australian citizenship or permanent residency with no sponsorship requirements.">
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