Senior Category Manager

4 weeks ago


Melbourne, Victoria, Australia Asahi Beverages Full time

Your Impact

The Senior Category Manager will drive category development and strategy across RTD, Cider, and Spirits at Asahi Beverages. You will lead the Category Management team to embed category thinking and insights, identify growth opportunities, and partner with internal and external stakeholders to bring these opportunities to life.

Key Accountabilities

  • Lead, manage, and develop a team of Category Managers across RTD, Cider, and Spirits categories.
  • Develop and align range and space strategies with internal stakeholders and execute these with customers through the Category Management team.
  • Deliver category insights and strategies that inform Marketing, Innovation, Shopper Marketing, and Sales decision-making.
  • Initiate, develop, and lead key category insights analytics projects to identify and solve strategic category problems.
  • Build and foster strong relationships with internal and external stakeholders to drive category growth.

About You

  • Proven experience in people management and leadership.
  • Strong analytics capability with proven ability to influence through actionable insights.
  • Considerable Category, Trade Marketing, and/or Account Management experience.
  • Previous experience in the Liquor industry, or FMCG experience with major accounts, is highly regarded.

Why Asahi Beverages?

Asahi Beverages is a leading multi-beverage organisation with a rich history. Our regional head office is based in Melbourne, with sales, manufacturing, and distribution centres across Australia and New Zealand. We produce and market iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, and more. We offer a range of benefits, including product discounts, flexible work arrangements, and learning and development opportunities. We are passionate about our commitment to the communities we serve and our role in enhancing environmental sustainability and social responsibility.



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