Data-Driven Marketing Specialist

17 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Delivering Data-Driven Marketing Strategies

About the Role

This role is focused on developing and executing data-led marketing strategies to drive measurable results and boost brand performance across all digital channels. You will work closely with a dynamic team to ensure alignment of campaigns and promotional activity, execute advertising campaigns across paid search, paid social, and programmatic channels, and analyze data to optimize spend and meet key objectives.

Key Responsibilities:
  • Liaise with Brand Marketing and Ecommerce teams to ensure campaign alignment and maximize ROI
  • Work with creative teams to develop optimal campaign assets that resonate with target audiences
  • Campaign Operations – executing advertising campaigns across paid search, paid social, and programmatic channels to achieve business goals
  • Reporting and data analysis to ensure campaigns meet or surpass key objectives and spend is optimized for maximum impact
  • Provide insights to inform future activity and improve customer segments and campaign effectiveness through data-driven decision making
Requirements:
  • Motivated by results and driven to exceed goals in a fast-paced environment
  • Highly organized with exceptional attention to detail and ability to multitask
  • Confident in technology and quick to master new systems and software to stay ahead of the curve
  • Effective communicator with excellent written and verbal skills to collaborate with cross-functional teams
Why This Opportunity?
  • Pet-friendly workspace that promotes work-life balance
  • Generous discounts on top brands and exclusive LK Group discounts
  • Access to sample sales and opportunities for professional growth and development
  • Leave when it matters – paid parental leave, volunteer leave, and purchased leave options

We value diversity and inclusion in all forms and hire based on capability and performance. If you feel your skills align with the role and company culture, apply today to take your career to the next level.

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