Retail Media Specialist

4 weeks ago

Hawthorn East, Victoria, Australia Coles Full time

About the Role

The Loyalty Specialist – Retail Media plays a pivotal role in overseeing end-to-end execution of Flybuys retail media campaigns for Coles Liquor. This includes planning and executing Flybuys retail media campaigns, coordinating audience segment forecasts, briefing in and overseeing the delivery of campaigns across Flybuys channels, including eDMs, and digital assets in line with the campaign and channel strategy.

Key Responsibilities

  • Be the subject matter expert with internal and external stakeholders and serve as the go-to person for best practice and technical knowledge.
  • Lead reporting and analysis with the Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
  • Plan the short-term and long-term growth of the Flybuys channel for Retail Media in collaboration with Coles 360, Coles Liquor Loyalty, and Flybuys.
  • End-to-end implementation and execution of Flybuys campaigns across various formats, including eDMs, email banners, and website tiles.
  • Work together with a range of stakeholders across various areas of the business, including Coles 360, Ecommerce, CRM, and more, to complete relevant tasks.
  • Responsible for the development of detailed data briefs to deliver tailored and relevant campaigns to customers that meet the needs of suppliers.
  • Collaborate with the wider Loyalty & CRM team, Product Managers, and Coles 360 to grow current products and inventory and expand the overall Flybuys offering.

About You and Your Skills


• Experience in marketing, Loyalty, CRM, and/or e-commerce industry. Retail media, media, or advertising knowledge preferred but not essential.


• Experience in FMCG store or retail environment preferred.


• Understanding of digital marketing channels, including CRM Platforms, end-to-end campaign management of email marketing, and working with external agency partners.


• Experience using reporting tools, such as Adobe Analytics and Google Analytics.


• Ability to manage multiple internal and external stakeholders to deliver results and campaigns.


• Proven experience working in a fast-paced marketing environment and being able to react to changes quickly and efficiently.

What's in it for You?

  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program, and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
  • Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
  • Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
  • Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

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