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Personalisation Expert
2 weeks ago
We are looking for a Personalisation Specialist to take our digital engagement strategy to the next level. This role will focus on designing and delivering multi-channel lifecycle programs that are both personalised and scalable.
The ideal candidate will have a strong understanding of how to build and manage multi-step journeys using features like Canvas, Liquid personalisation, Connected Content and Content Cards.
This is an exciting opportunity for someone who is passionate about innovation and experimentation, including website personalisation, new channel activation and exploring opportunities across AI, automation and scalable dynamic content delivery.
Key Responsibilities:- Design and deliver multi-channel lifecycle programs that are both personalised and scalable.
- Build and manage segmentation logic based on behavioural, demographic and product-based traits.
- Leverage tools like webhooks, APIs and partner integrations to enable Braze-driven engagement from external platforms.
- Work with data, product and technology teams to define the events, traits and architecture needed to bring complex journeys to life.
- Collaborate with web developers to enable dynamic content and embedded experiences across digital channels.
- Maintain campaign hygiene, documentation and scalable templates for future reuse.
- 5+ years technical experience working with Braze or similar platforms.
- Strong understanding of how to build and manage multi-step journeys using features like Canvas, Liquid personalisation, Connected Content and Content Cards.
- Comfortable designing personalised user experiences using dynamic content and logic-based triggers across various touchpoints.
- Familiarity working with CDPs such as Segment, Rudderstack or mParticle and experience working with tracking dictionaries, data layers and event taxonomies.
- Experience integrating external platforms into Braze using APIs or partner connectors.
- Familiarity with Salesforce CRM and experience mapping data into Braze.
- Comfortable collaborating with web developers, data engineers and product teams.
- Continuous career development and training opportunities.
- Access to a health and wellbeing platform with physical, mental, social and financial support programs available.
- Volunteering days off so you can contribute to a cause that matters to you.
- Fully stocked kitchens, team breakfasts and catered lunches on a regular basis.
- Fun and inclusive social events.
