Digital Optimisation And Personalisation Manager

Closing Date:Tuesday, 9th September 2025 (EOD)
Position Description:Position Description - Digital Optimisation and Personalisation Manager.pdf
We've never been 'just a bank'.
Just like you should never be 'just an employee'.
We're united in our belief that in
banking, better can be bigger, and together we're making it happen.
It starts here.
With Bendigo Bank... and you.
Bendigo Bank exists to feed into the prosperity of our customers and community.
We know that as a bank we will only be successful if we focus first on the success of our customers, our people, communities, partners, suppliers, and shareholders.
Our Brand, Marketing and Communications (BMC) division are a dynamic and collaborative group, responsible for shaping the brand and driving growth across Bendigo Bank.
We are data-driven and customer-centric, constantly innovating to enhance customer experience and build strong brand loyalty.
We thrive on creativity, collaboration, and a results-oriented approach.
Our Digital Communications team within the Digital Marketing Centre of Excellence are proactively driving innovation in our marketing channels, leveraging technology and data-driven insights to create digital experiences that connect with our customers.
A close-knit team, passionate about delivering exceptional digital experiences and driving business results.
We're looking for someone who is equally passionate about data driven experimentation, personalisation, digital experiences and leadership.
We currently have a brand-new full-time position for a Digital Optimisation and Personalisation Manager to lead our Conversion Rate Optimisation (CRO) and UX teams.
Leading a small team of subject matter experts, you'll be comfortable navigating change and working in an agile environment.
Your experience in large complex organisations, ideally in highly regulated environments, can be combined with your technical knowledge of how to personalise customer journeys and experiment – driving continuous improvement to the customer experience.
An impactful leadership role where you will help shape the future of digital marketing.
This role can be based in Melbourne, Adelaide, Bendigo, or Sydney.
We offer flexible work options that put our people first, and a hybrid model with a minimum requirement of 60% of your time per week in the office.
As Digital Optimisation and personalistion Manager you'll get to
Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement
Guide the development and implementation of A/B and other testing strategies, personalisation initiatives and other optimisation techniques across Bendigo Bank's digital marketing channels
Effectively manage and prioritise multiple projects and initiatives simultaneously, using agile methodologies
Develop and implement data-driven strategies to optimise customer journey and increase conversion rate
Build strong relationships with key stakeholders across the organisation, effectively communicating team progress and achievements
Champion a mobile-first approach, ensuring digital content is engaging, accessible and optimized for all devices
Lead through change, adapting to evolving digital trends and technologies
What you'll bring to the role
Demonstrated previous experience in a digital marketing team ideally in a highly regulated industry
Proven experience leading and developing high-performing teams
In-depth knowledge of Conversion Rate Optimisation (CRO), digital personalisation, customer jouney mapping, UX, data analytics, and current digital marketing trends
Comprehensive knowledge of web design standards, usability, accessibility, and rich media
Hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar)
Excellent communication and stakeholder management skills
So, why work with us?

• Want big impact that matters?
Here, you'll know your work directly benefits the customers and communities we all serve.

• Want to be more than just a number?
Join a team that truly values you – and that gets more and more diverse every day.

• Want career opportunity AND flexibility?
Achieve both here, where we know that balance and progression go hand in hand.
You'll also get access to a great range of benefits, including:

• Hybrid work?
Flexible hours?
A compressed work week?
Our flexible work options are designed to suit your life.

• Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.
We're making better, bigger.
And we'll get there with you.
Could you be our new Digital Optimisation and Personalisation Manager?
Now's the time to set your sights higher – on the future you deserve.
Apply now
At Bendigo Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business.
We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
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