Technical Product Specialist

3 days ago

Sydney, New South Wales, Australia beBeePersonalisation Full time $90,000 - $120,000
Technical Personalisation Expert

As a leading integrated wealth business, we are expanding our customer engagement strategies and integrating technologies to create more personalised, automated and effective communication journeys and digital experiences.

The role will focus on the technical setup of sophisticated multi-channel campaigns that are tightly integrated into our various customer lifecycle journeys. This position is ideal for someone who understands the end-to-end mechanics of lifecycle campaigns and is comfortable working across data structures, APIs, and platform integrations to improve digital experiences.

Key Responsibilities
  • Own the end-to-end setup of marketing journeys in Braze including logic building, personalisation (Liquid) and multi-channel orchestration.
  • Drive innovation in how we personalise and communicate across both existing and emerging channels.
  • Build and manage segmentation logic based on behavioural, demographic and product-based traits.
  • Leverage tools like webhooks, APIs, and partner integrations to enable Braze-driven engagement from external platforms.
Requirements
  • 5+ years technical experience working with Braze or similar platforms.
  • Strong understanding of how to build and manage multi-step journeys using features like Canvas, Liquid personalisation, Connected Content and Content Cards.
  • Comfortable designing personalised user experiences using dynamic content and logic-based triggers across various touchpoints.
  • Experience working with Customer Data Platforms (CDPs) such as Segment, Rudderstack, or mParticle and experience working with tracking dictionaries, data layers, and event taxonomies.

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