Strategic Customer Engagement Manager
1 week ago
The ideal candidate for this position will be responsible for developing and implementing customer-centric strategies across all areas of Loyalty & CRM Marketing. This includes creating individual customer strategies, communication touch points, journey priorities, incentives, engagement, and content for each lifecycle stage and each customer persona.
Key Responsibilities:- Developing comprehensive customer strategies that align with business objectives.
- Building, testing, and launching customer and loyalty member communications from our Salesforce platform, owning the process from briefing assets to building audiences.
- Monitoring and proactively addressing performance of all engagement programs to unlock solutions for underperforming elements and drive success.
- Driving opportunities for each of the key customer lifecycle stages, testing different and relevant communications to improve redemption and signups.
- Working with key stakeholders to identify trends and customer engagement opportunities, using multiple data sources and identifying opportunities to implement new data-led insight-driven strategies and initiatives to drive customer engagement.
- Experience in a Marketing Automation or CRM Role.
- Demonstrated experience in creation of CRM strategies and campaign management.
- Ability to implement, execute long-term strategies, and execute campaigns on a day-to-day basis across eDMs, push, and innovative messaging channels.
- Great understanding of CRM and Marketing Automation Platforms specifically, Salesforce Sales and Marketing Cloud platforms.
- Proven understanding of developing and delivering customer lifecycle strategy programs.
- Strong knowledge of legal and compliance issues surrounding customer data and privacy.
As a Customer Experience Strategist, you will play a critical role in shaping our customer engagement strategy and driving business growth through effective customer interaction. If you have a passion for customer-centric marketing and are looking for a challenging and rewarding role, we encourage you to apply.
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