Trade Marketing Specialist

20 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000

Job Title: Trade Activation Manager

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We are seeking a seasoned Trade Activation Manager to join our marketing team. This role is responsible for executing below-the-line (BTL) marketing strategies within assigned channels.

The ideal candidate will work closely with brand teams, sales, agencies, and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.

Key Responsibilities

  • Develop and deliver channel-specific trade marketing campaigns
  • Manage creative agencies and execution partners
  • Partner with sales to deliver best-in-class activation
  • Coordinate with relevant stakeholders
  • Track ROI and deliver post-activity reviews and reporting
  • Collaborate across marketing, category, and commercial teams
Requirements
  • Tertiary qualifications in marketing, business, or a related field
  • Demonstrated experience in trade, brand, or customer marketing
  • Strong stakeholder management and communication skills
  • Familiarity with relevant tools and systems
  • Experience with independent retailers or sponsorship activations
  • Strong attention to detail, planning, and time management
  • A drive to execute great brand experiences at the shelf or in-store
  • Minimum of 2-3 years of relevant experience
About the Role

This is an exciting opportunity to develop and implement strategic trade marketing plans that drive business growth and customer engagement.

As a Trade Activation Manager, you will be responsible for building strong relationships with internal stakeholders and external partners to deliver exceptional results.

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