
Lifecycle Marketing Professional
1 week ago
As a seasoned customer lifecycle manager, you will play a pivotal role in developing and executing programs to drive retention rates and maximize lifetime value.
Key Responsibilities:
- Develop and implement strategic plans for customer lifecycle programs aligned with business objectives.
- Manage the end-to-end development of campaigns, including lifecycle, loyalty, and service communications.
- Collaborate with stakeholders to optimize CRM programs and journey automations, emphasizing personalization.
- Design and implement triggered automated programs to enhance customer experiences.
- Analyze campaign performance to drive key performance indicators (KPIs) and inform data-driven decisions.
Requirements:
- Proven experience in lifecycle marketing, with a strong understanding of mapping and creating lifecycle journeys across omni-channel platforms.
- Ability to plan, organize, prioritize, and execute multiple projects simultaneously, balancing attention to detail with swift execution.
- Excellent analytical skills, with the ability to interpret data and draw actionable insights.
- Strong communication and collaboration skills, with the ability to work cross-functionally and drive results in a fast-paced environment.
- Familiarity with marketing automation platforms and a willingness to learn and adapt to new technologies.
What We Offer:
- A supportive, diverse, and inclusive team environment.
- Opportunities for professional growth and development within a global retail leader.
- Exposure to international experiences and audiences.
- Discounts on our full range of products.
- A team-focused environment with modern office facilities and convenient parking.
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