
Lifecycle Marketing Strategist
6 days ago
Customer Lifecycle Marketing Specialist Role
Are you a seasoned professional in customer lifecycle marketing looking for a new challenge? We're seeking an experienced marketer to join our team as a Customer Lifecycle Marketing Specialist.
About the Opportunity:
We're looking for someone to take ownership of our customer communications, creating personalized journeys that engage customers at every stage of their lifecycle. You'll be responsible for designing and implementing automated, multi-step journeys in Salesforce Marketing Cloud, ensuring they're personalized and insight-driven.
Key Responsibilities:
- Design and deliver data-driven customer journeys that increase engagement, retention, and lifetime value.
- Build and manage automated, multi-step journeys in Salesforce Marketing Cloud, ensuring they're personalized and insight-led.
- Optimize existing lifecycle programs and introduce new automation opportunities where gaps exist.
- Collaborate with cross-functional teams to align lifecycle marketing with business goals.
- Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.
Benefits:
- Competitive salary package and rewarding commission structure based on performance.
- Opportunity to work with a dynamic and collaborative team.
- Professional development and growth opportunities.
- Flexible working arrangements and work-life balance.
Requirements:
- 5+ years' experience in CRM, marketing automation, or lifecycle marketing.
- Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
- Strong understanding of customer lifecycle strategies that drive retention and engagement.
- Proven ability to design and implement automated, multi-step journeys.
- Analytical mindset with experience turning data into actionable insights.
Join us if you're passionate about delivering exceptional customer experiences and driving business growth through innovative marketing solutions. If you have what it takes to succeed in this role, we'd love to hear from you
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