Lifecycle Marketing Specialist

2 weeks ago


Brisbane, Queensland, Australia beBeeLifecycle Full time $120,000 - $180,000
Job Title: Lifecycle Marketing Specialist

This is a pivotal role that supports the global growth of our partners by accelerating acquisition, conversion and driving continuous incremental uplifts throughout our communication channels.

  • The successful candidate will work collaboratively with various teams to deeply understand the end-to-end customer journey and provide actionable insights.
  • They will design data-driven communication journeys that add value at every engagement point.
Key Responsibilities:
  1. Develop human-centered design approaches to map user needs and create personalized experiences.
  2. Work closely with cross-functional teams to inform recommendations and drive outcomes that deliver high-quality customer conversion and market share growth.
  3. Analyse customer engagement behavior and identify opportunities for improvement.
  4. Drive commercially aligned customer lifecycle programs that meet business goals and strategy.
  5. Ideate and optimize customer journeys through a test-and-learn approach.
  6. Communicate strategy, results and program status updates to stakeholder groups.
  7. Guide and orchestrate cross-functional delivery across multiple internal teams.
Requirements:
  • 5+ years of direct experience in email marketing and/or marketing automation platforms and digital experimentation.
  • Deep understanding of human-centred design, service design or design thinking.
  • Experience in Salesforce Marketing Cloud, Sales Cloud & Google Analytics.
  • Strategic and customer-led mindset with ability to identify opportunities and create programs of work.
  • Highly skilled project manager with ability to juggle multiple projects simultaneously.


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