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Media Strategy Director
1 month ago
We are Australia's leading omnichannel content company for women, shaping the conversations and influencing lives through our diverse portfolio of brands. As a key member of our team, you will drive performance and revenue growth by developing impactful media strategies that attract customers and build brand value across our owned, earned, and paid channels.
About the RoleThe Head of Channel Strategy & Optimisation will be responsible for centralising our paid media buying, supporting both our in-house marketing efforts and our clients' campaigns to achieve outstanding business results. Reporting to the Director of Marketing, you will collaborate with Are Direct to shape channel strategies that drive revenue and protect our brand's presence in Supermarkets and Newsagents.
Key Responsibilities- Develop and implement effective media strategies that optimise the use of our owned, earned, and paid channels.
- Collaborate across Marketing, Sales, Content, and Are Direct to develop channel-specific strategies and plans that increase customer acquisition, brand, and client value.
- Grow targeted audiences across brands via performance marketing to deliver on our marketing and content commerce objectives.
- Create, execute, and optimise the Newsagent channel strategy (B2B and B2C) to maximise value and longevity of this critical channel.
- Execution of the retail marketing strategy including merchandising and corporate promotions.
A competitive salary is $120,000 - $150,000 per annum, commensurate with experience. You will also enjoy a range of benefits, including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families, and carers,
- FREE digital access to all our titles,
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring, and much more).
To succeed in this role, you will need:
- Deep knowledge of media planning, buying, and optimisation across owned, earned, and paid channels.
- Ability to interpret data and analytics to make strategic decisions that drive performance and revenue growth.
- Strong experience partnering across departments (e.g., Marketing, Sales, Operations) to align and execute best-in-class strategies.
- Familiarity with digital marketing tools, programmatic advertising, and performance marketing tactics.
- Understanding of retail environments, especially in managing strategies for Supermarkets and Newsagents or similar channels.
- Experience in leading a team and fostering a collaborative, high-performance culture.