Head of Product Marketing

7 days ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a highly skilled and experienced Head of Product Marketing to join our team at CMC Markets. As a key member of our marketing department, you will be responsible for driving the strategic marketing direction for our CFD and Share Trading products.

Key Responsibilities
  • Develop and clearly articulate the product marketing strategy, positioning, value proposition, messaging, and go-to-market strategy for our CFD and Share Trading products.
  • Work closely with the broader Marketing team, Sales, and Customer Services to build out their product knowledge and provide them with the insights, positioning, messaging, and content they need to succeed.
  • Assess the market, competitors, industry trends, and customer needs to inform product marketing plans.
  • Refine and maintain customer propositions based on feedback and changing buyer personas/customer needs.
  • Support the Product team with a prioritization process and framework to ensure customer-centricity is at the heart of all product and feature builds.
  • Develop a Voice of Customer (VoC) framework to provide customer feedback in a constructive manner to support product development and enhancements.
  • Drive the adoption, use, and advocacy of our CFD and Share Trading platform, alongside brand, digital, and lifecycle teams, to achieve annual commercial targets.
  • Develop and deliver new product propositions for key customer segments, across different markets.
  • Collaborate with the product team and squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
  • Work closely with the Head of Growth Marketing and Senior Marketing Manager to ensure appropriate educational content is developed to help drive effective upsell, cross-sell, and ultimately product stickiness.
  • Provide ongoing reporting on product marketing/GTM programs to drive continual improvements and recommendations.
Requirements
  • Strong, demonstrable product marketing experience (ideally 8+ years), which will span several products and features from ideation to launch and maturity.
  • Minimum of 3-5 years people management experience.
  • Curiosity and customer-centric mindset.
  • You'll be comfortable working with, analyzing, and using data to make appropriate marketing decisions.
  • A good natural communicator/project management experience essential.
  • You'll be able to distill complex topics to core messages.
  • Commercial skills to understand the role a product feature plays within company strategy and the commercial return on investment.
  • Knowledge of or passion for the financial markets and online share trading is essential.
  • Understanding of end-to-end campaign management, experienced in working with brand marketing teams, agencies, and digital teams to drive effective GTM programs.
  • Relevant university degree in business, marketing, or media/communications.
What We Offer
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
  • Social Club, Linked In Learning, and more.

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