Head of Product Marketing

7 days ago

Sydney, New South Wales, Australia CMC Markets Full time
Job Description

Job Title: Head of Product Marketing

Company: CMC Markets

Location: Sydney, Australia

Job Type: Full-time

Industry: Financial Services

About Us: CMC Markets is a global leader in CFD trading and share investing, providing a comprehensive online trading experience for clients worldwide.

Job Summary: We are seeking an experienced Head of Product Marketing to join our Marketing team in Sydney. The successful candidate will be responsible for developing and executing product marketing strategies to drive the growth of our CFD and Share Trading products.

Key Responsibilities:

  • Develop and execute product marketing strategies to drive growth and adoption of CFD and Share Trading products.
  • Work closely with the Marketing team, Product Squads, and wider business to ensure alignment and effective communication of product marketing strategies.
  • Conduct market research and analysis to identify customer needs and preferences, and develop product marketing plans to meet those needs.
  • Develop and maintain customer propositions based on feedback and changing buyer personas/customer needs.
  • Support the Product team with a prioritization process and framework to ensure customer-centricity is at the heart of all product and feature builds.
  • Drive the adoption, use, and advocacy of the CMC Share Trading & CFD platform, alongside brand, digital, and lifecycle teams, to achieve annual commercial targets.
  • Develop and deliver new product propositions for key customer segments, across different markets.
  • Collaborate with the product team and squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
  • Provide ongoing reporting on product marketing/GTM programs to drive continual improvements and recommendations.

Requirements:

  • Strong product marketing experience (ideally 8+ years), spanning several products and features from ideation to launch and maturity.
  • Minimum of 3-5 years people management experience.
  • Curiosity and customer-centric mindset.
  • Ability to work with, analyze, and use data to make appropriate marketing decisions.
  • Commercial skills to understand the role a product feature plays within company strategy and the commercial return on investment.
  • Knowledge of or passion for the financial markets and online share trading is essential.
  • Understanding of end-to-end campaign management, experienced in working with brand marketing teams, agencies, and digital teams to drive effective GTM programs.
  • Relevant university degree in business, marketing, or media/communications.

What We Offer:

  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
  • Social Club, LinkedIn Learning, and more.

About Our Culture: CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work.

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