Customer Journey Expert

4 days ago

Melbourne, Victoria, Australia beBeeInsight Full time $110,000 - $140,000

The Digital Insights Analyst role plays a pivotal part in producing ongoing, end-to-end customer journey analysis by integrating data from various platforms. With a deep understanding of online/offline data and business context, this position works closely with the digital team to provide actionable insights across the digital estate.

Insights will focus on digital sales, service, and/or engagement, including recommendations towards optimization & personalisation hypothesis, conversion improvement opportunities, reporting, dashboard development, and ad hoc investigations.

This role is also responsible for promoting self-service reporting, contributing towards setting the standard for data literacy across the digital team, and supporting the leadership team in fostering a performance mindset across the team.

We foster a culture that values our people's well-being, diversity, and individuality. We promote a healthy work-life balance, offer leadership support, reduced private health cover, study leave, volunteering options, and a commitment to promoting from within.

Our employees can access a range of benefits, including discounts on health insurance products, technology, gym memberships, and spa treatments through our partnerships program.

You will add value by:

  • Integrating digital and enterprise data to perform end-to-end customer journey analysis.
  • Proactively assessing website traffic and analysing online customer behaviour to provide insights and recommending actions for improvement in the user experience and website conversion.
  • Contributing and supporting optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
  • Creating accessible self-service dashboards and actionable insights that are fact-based, intuitive, and re-usable.

To succeed in this role, you'll need demonstrated experience in using web analytics tools, testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely, and a tag management system like Tealium or Google Tag Manager. Experience in customer data platforms like Tealium Audience Stream is desirable.

Proficiency in SQL, SAS, R, or Python as a scripting language is advantageous.

About us

We operate in Australia, New Zealand, and Hong Kong, supporting over 6.5 million customers through various health and care services.

We employ over 20,000 people in the region, investing heavily in our community and promoting a diverse and inclusive workplace culture.

We respect and value each employee's unique story and contribution.

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