Drive Business Growth with Innovative Marketing Strategies

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000
Marketing and Public Relations Manager

The Role:

We are seeking a highly motivated Marketing and Public Relations Manager to lead our marketing initiatives and develop strategic campaigns that drive brand awareness and sales growth.

  • Work closely with the Head of Marketing to develop comprehensive marketing plans that target key customer segments and optimize their customer experience.
  • Lead the team to create campaign briefs and content requirements for graphics and content teams, defining campaign and creative assets required for channel communication plans.
  • Identify key marketing and product messages for campaigns, aligning with business objectives and brand positioning.
  • Review creative and content as it evolves to ensure it delivers on marketing strategy and plans.
  • Liaise with stakeholders across various channels to share marketing plans and align on approach and requirements.
  • Develop and lead PR and influencer strategies to deliver against market objectives and brand positioning.
  • Maintain relationships with media, editors, influencers, and industry contacts to ensure ongoing editorial support across all markets.
  • Contribute to development of social media strategies working closely with digital marketing and creative teams.
  • Lead the development of marketing, events, and PR plans to maximise exposure and sales growth in our channels.

About Us:

We design unique accessories collections. Our environments are full of precious personality-filled products, and our in-store experience is all about you - the strong individuals who are drawn to something different.

Why work for us?

We offer a competitive remuneration package, including incentives. You will also receive bi-annual product allowances and generous discounts on our brands' products for you and your immediate family. Enjoy a birthday roster day off, excellent career progression involving regular training and on-the-job development, and a genuine, open, and high-performing culture.

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