Leading Business Growth through Innovative Marketing Strategies
5 days ago
Empower investors to build their wealth with a forward-thinking platform. This innovative solution caters to diversified portfolios, cash management solutions, and brokerage.
The Product Marketing Specialist role drives business outcomes through product marketing. It sits at the intersection of product, marketing, and community engagement, driving adoption among existing and prospective investors in Australia.
This is a hands-on marketing role for a creative, customer-focused marketer who turns complex financial ideas into clear, engaging, and actionable content.
You will lead go-to-market planning for new products and features, manage product content across the website, and own the voice within Australia's most active investor communities.
Key responsibilities:
- Go-To-Market (GTM) Strategy:
- Develop GTM plans for new product and feature launches across the platform.
- Define launch objectives, success metrics, and execution plans in collaboration with product, marketing, and acquisition teams.
- Positioning and Messaging:
- Translate product capabilities into clear, compelling positioning and messaging that resonates with everyday investors.
- Develop and maintain product value propositions and messaging frameworks that differentiate the platform in the market.
- Customer & Market Insights:
- Provide expert insights on customer behavior, market trends, and competitor activity to inform product development and marketing strategies.
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