Content Publishing Specialist

5 days ago

Sydney, New South Wales, Australia Reading Full time
Job Description

The Content Publishing Specialist plays a pivotal role in the publication of content articles and course pages across multiple Keypath websites. They will collaborate with various teams to ensure the website content is accurate, up-to-date, and aligned with our brand standards, editorial standards, and SEO best practices.

Key Responsibilities:

  • Coordinate the publication of website content across multiple platforms, ensuring accuracy, consistency, and adherence to brand guidelines and web best practices.
  • Fact-checking, reviewing, and editing website content for editorial quality and SEO best practices.
  • Support the team in driving content strategy, including measuring and offering recommendations.
  • Perform regular content audits to identify outdated or redundant content and initiate necessary updates or removals.
  • Manage the content management system (CMS) to upload, edit, and publish web content, including text, images, videos, and downloadable files.
  • Work closely with cross-functional teams, including marketing, design, and development, to gather and review content for publishing.
  • Collaborate with subject matter experts to ensure accurate and up-to-date information is presented on the website.
  • Collaborate with other teams in monitoring website performance, user engagement, and traffic analytics to make data-driven decisions for content improvement.
  • Stay up-to-date with industry trends, web development technologies, and content management best practices.
  • Troubleshoot and resolve technical issues related to website content and publishing processes.
  • Makes recommendations for process and workflow improvements.
  • Support and train other team members in processes (as applicable).
  • Compile and manage database(s) of brand partner information, including pricing, start dates, categories, course types, study modes, and other relevant data for Keypath websites.
  • Work with Keypath brand account managers to confirm that applicable product plan or package information has all required legal and disclaimers.
  • When necessary, compile raw data to assist Keypath's Outreach team in conducting research on a variety of novel topics.

Requirements:

  • 5+ years' experience in any of the following areas:
    • Editing/proofreading
    • Copywriting
    • Content production and management
    • SEO content
  • (Preferable) prior experience with high-traffic websites.

Skills and Knowledge:

  • Strong understanding of SEO principles and best practices related to content.
  • Editorial and proofreading skills.
  • Bachelor's degree in communications, marketing, or a related field (or equivalent work experience).
  • Fluency in English.
  • Strong written and oral communication skills.
  • Familiarity with Excel/Google Sheets.
  • Proven experience in website content management, preferably within a fast-paced corporate environment.
  • Familiarity with HTML, CSS, and content management systems (Desirable).
  • Familiarity with editorial style guides (Desirable).

Competencies:

  • Can speak to clients when necessary.
  • Strong organizational skills.
  • Ability to identify and escalate inefficiencies.
  • Ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.

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