Experience Lifecycle Marketing Strategist

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $130,000
Lifecycle Marketing Specialist">

Job Summary:

">

Lifecycle marketing plays a pivotal role in the growth and development of software companies. Our goal is to empower engineers to create safe, efficient, and sustainable structures by providing accurate calculations and data-driven insights.

">

As a Lifecycle Marketing Specialist, you will play a key role in helping us achieve this vision. You will develop and execute lifecycle marketing strategies that drive user adoption, retention, and expansion.

">The Role:">
  • ">
  • Develop lifecycle marketing strategy and execution plans from first touchpoint to retention and expansion.">
  • Take responsibility for ideation, deployment, and ongoing optimization of multi-channel lifecycle activities.">
  • Leverage our 90,000+ user database and well-connected product and marketing data to deliver targeted, data-driven lifecycle journeys.">
">

Responsibilities:

">
  1. ">
  2. Develop lifecycle marketing strategies that align with the broader customer journey.">
  3. Work closely with product, sales, customer success, and RevOps teams to ensure seamless collaboration.">
  4. Design experiences that guide users from curiosity to confidence to advocacy.">
  5. Own the connective tissue between marketing, growth, product, and customer success.">
  6. Build experiences that engineers trust to guide them through every step of their journey.">
">Required Skills and Qualifications:">
  • ">
  • Proven experience in developing and executing lifecycle marketing strategies.">
  • Strong understanding of customer journey mapping and multi-channel marketing.">
  • Excellent communication and project management skills.">
  • Ability to work independently and collaboratively as part of a team.">
">

Benefits:

">

We offer a dynamic and supportive work environment that fosters growth and development. If you are a motivated and experienced marketer looking for a new challenge, please submit your application.

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