Lifecycle Marketing Strategist

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Role Overview

As a Lifecycle Marketing Manager, you will play a pivotal role in designing and executing cutting-edge lifecycle journeys that drive customer engagement and commercial impact.

This is an incredible opportunity to join our team and contribute to the development of the B2B Lifecycle Marketing Strategy. You will work closely with cross-functional teams to map customer needs and design communication journeys that add value at every touchpoint.

About the Role

We are seeking a highly skilled individual with experience in B2B lifecycle marketing. You will be responsible for driving lifecycle and marketing automation solutions for our business customers, using martech platforms like Salesforce Marketing Cloud, Seismic, Adobe, and Data Cloud.

Key Responsibilities
  • Customer-Centric Journey Design

Contribute to the development of the B2B Lifecycle Marketing Strategy in mapping customer needs and designing communication journeys that add value at every touchpoint.

Data-Driven Program Execution

Lead the development and execution of prioritised B2B lifecycle initiatives aligned to the overarching strategy and commercial goals.

Sales Enablement Platform Support

Contribute to the ongoing management and optimisation of the Seismic platform ensuring sales teams have timely, relevant, and approved content to support customer conversations and campaign execution.

1 : 1 Communication Strategy Execution

Lead and execute personalised 1 : 1 communication strategies for major campaigns and programs ensuring the right message reaches the right customer at the right time through the most effective channel.

Content & Experience Creation

Collaborate with internal SMEs to craft content and orchestrate customer experiences that meet project briefs build and personalise communications using dynamic content and batch sends in SFMC.

Performance Analysis & Optimisation

Continuously analyse lifecycle performance experiments and customer success metrics apply a test-and-learn mindset to optimise journeys and ensure every interaction delivers impact and magic.


Requirements

  • Experience in B2B lifecycle marketing with a focus on customer-centric journey design data-driven program execution and sales enablement platform support.
  • Strong analytical and problem-solving skills with the ability to think laterally and make data-driven decisions.
  • Excellent data literacy including the retrieval cleaning and presentation visualisation of data.
  • A collaborative nature with the demonstrated ability to work across multi-team matrixed large organisations at scale.
  • Strong communication skills with the ability to deliver messages to the right people at the right time.

Benefits

  • Work-life balance and flexibility with remote work options available.
  • Competitive salary and benefits package.
  • Professional development opportunities with training and education budget.
  • Opportunity to work with a diverse range of stakeholders and teams.

How to Apply

If you are interested in this exciting opportunity please submit your application including your resume and cover letter explaining why you would be the ideal candidate for this role.

  • Lifecycle Marketing Strategist

    5 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $96,228 - $128,340

    Lifecycle Marketing SpecialistWe're seeking a Lifecycle Marketing Specialist to support the execution of email and lifecycle campaigns. The ideal candidate will coordinate creative assets, build and deploy campaigns, and drive revenue and customer engagement.

  • Product Development Strategist

    3 days ago

    Melbourne, Victoria, Australia beBeeRisk Full time $167,754 - $186,393

    Product Development StrategistThe Product Development Strategist role is an exciting opportunity within our organization. This position involves ensuring delivery of prioritised product or solution development opportunities, developing and maintaining frameworks to manage the product lifecycle, and delivering reinsurance programs in line with strategic...

  • Lifecycle Marketer

    3 weeks ago

    Melbourne, Victoria, Australia Heidi Health Ltd Full time

    Who are Heidi?Heidi is on a mission to halve the time it takes to deliver world-class care.We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.Built for clinicians, by clinicians, at the core of Heidi is its people. We...

  • End-to-End Marketing Strategist

    2 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $89,999 - $124,999

    About the RoleAs an End-to-End Marketing Strategist, you will play a pivotal role in executing direct marketing campaigns across various channels. Your focus will be on the customer lifecycle, offering opportunities to make meaningful impacts on customer experience and commercial outcomes.Key Responsibilities:Create and deliver end-to-end omni-channel...

  • Lifecycle Marketing Manager

    4 days ago

    Melbourne, Victoria, Australia Australia Post Full time

    Lifecycle Marketing Manager / CRM Automation Manager Join to apply for the Lifecycle Marketing Manager / CRM Automation Manager role at Australia PostLifecycle Marketing Manager / CRM Automation Manager Join to apply for the Lifecycle Marketing Manager / CRM Automation Manager role at Australia PostAbout the opportunity and our B2B marketing teamThis...

  • Lifecycle Marketing Manager

    4 days ago

    Melbourne, Victoria, Australia Australia Post Full time

    Lifecycle Marketing Manager / CRM Automation ManagerJoin to apply for the Lifecycle Marketing Manager / CRM Automation Manager role at Australia PostLifecycle Marketing Manager / CRM Automation ManagerJoin to apply for the Lifecycle Marketing Manager / CRM Automation Manager role at Australia PostAbout the opportunity and our B2B marketing teamThis role...

  • Lifecycle Marketing Professional

    1 day ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $130,000

    Job OverviewAs a lifecycle marketing professional, you will play a pivotal role in executing business-to-business direct marketing campaigns across diverse channels. This position is within the trade marketing team and focuses on the end-to-end customer lifecycle.Key ResponsibilitiesDevelop and execute comprehensive omni-channel campaigns from content...

  • Lifecycle Marketing Manager

    3 days ago

    Melbourne, Victoria, Australia Buscojobs Full time

    About the opportunity and our B2B marketing teamThis role drives lifecycle and marketing automation solutions for our business customers. It is located within our Parcels, Post & eCommerce division which encompasses product management, sales, customer success, and the B2B marketing team in which this role forms part of.Step into a pivotal role where your...

  • Marketing Brand Strategist

    1 day ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $60,000 - $95,000

    Marketing Brand StrategistThis role involves developing and implementing comprehensive brand strategies to drive business growth.Develop brand awareness and loyalty by creating and executing marketing campaigns.Plan integrated communications to promote the company's brands, engaging customers through various channels.Manage brand assets, ensuring consistency...

  • Lifecycle Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia Buscojobs Full time

    Our CompanyWe help our consumers to imagine and create better places and spaces in which to live and work.DuluxGroup's origins date back to 1918, with its original heritage in decorative paint for Australian and New Zealand homes.Today, DuluxGroup is a leading marketer and manufacturer of premium branded products that protect, maintain and enhance the spaces...