Marine Business Growth Specialist

19 hours ago

Sanctuary Cove, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Job Description

We seek an accomplished Marketing Manager to spearhead the growth of our yacht business across Australia and beyond.

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As a key member of our team, you will be responsible for driving marketing campaigns to increase brand visibility and promote marine and yacht products.

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  • Develop and execute digital marketing strategies that enhance brand awareness, drive traffic, generate leads, and sales.
  • Create engaging content for digital platforms, print materials, and promotional assets ensuring brand consistency.
  • Manage social media channels, monitor and respond to messages in a timely fashion, and analyze performance metrics.
  • Update website content and track online metrics.
  • Assist in customer relationship management (CRM) systems by updating databases, managing, and tracking campaigns.
  • Build relationships with industry players, agencies, and vendors.
  • Seek partnership opportunities with like-minded luxury brands.
  • Oversee advertising campaigns across different channels and platforms ensuring consistency and alignment with the brand image and goals.
  • Plan and coordinate marketing activities such as boat shows, events, and brand activations including logistics and vendor liaison.
  • Conduct research on customer demographics, competitors' strategies, and industry trends to inform marketing initiatives.
  • Manage and coordinate photo/video shoots.
  • Handle day-to-day marketing administration including scheduling, documentation, preparing marketing reports, and budget tracking.

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