Senior Category Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategic Full time $100,000 - $150,000
Category Manager Job Description

The Spirits Category Manager role leads category thinking, insights and strategy across business units with trade partners. This includes identifying growth opportunities and partnering with relevant internal and external stakeholders to deliver these opportunities.

Key responsibilities include:

  • Developing and delivering category insights and strategy that inform marketing, trade marketing and sales decision making
  • Playing a key role in strategic innovation and customer engagement
  • Initiating, developing and leading key projects to identify and turn strategic category problems into growth initiatives for the business and customers
  • Providing clear recommendations on range & space strategies across existing sku's and new product development
  • Translating the category strategy into joint business plans, category reviews, customer deep dives and new product engagement decks while partnering with marketing, sales and trade marketing/customer marketing on delivery and execution
  • Creating and delivering category sell stories to external customers that highlight joint opportunities to drive category growth (through joint business plans, category reviews, npd sell in with a clear focus on range/space recommendations)
Required Skills and Qualifications
  • Strong scan data analytics capability with experience in shopper analytics (homescan, ihp, quantium and summit visual insights experience highly regarded)
  • Previous experience across category, trade marketing and/or account management
  • Previous spirits category experience (supplier, agency or retailer) required
  • FMCG/Liquor experience with major accounts (woolworths/endavour, coles, iba, lmg) highly regarded
  • Ability to influence stakeholders both internally and externally
  • Project & stakeholder management
  • Bachelor's degree or tertiary education highly regarded
Benefits

As one of the leading beverage companies in Australia and New Zealand, Asahi Beverages offers a dynamic work environment with opportunities for career growth and professional development.

Others

Our Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages and Carlton & United Breweries in Australia, and Asahi Beverages NZ in New Zealand.

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