Loyalty Strategy Lead

1 week ago

Sydney, New South Wales, Australia beBeeInnovation Full time $120,000 - $150,000

Job Title

A Senior Manager will be responsible for designing, leading, and optimizing a customer loyalty strategy.

  • This senior role will shape and execute the end-to-end loyalty strategy across marketing, development, and roadmap initiatives.
  • The goal is to drive customer growth through powerful nurture and retention programs that deepen engagement and deliver measurable impact.

Key Responsibilities

  • Design and deliver a data-driven loyalty strategy that maximises customer retention and lifetime value.
  • Lead the launch and continuous evolution of a loyalty offering, ensuring it meets customer needs and drives business outcomes.
  • Leverage insights from customer behaviour and program performance to optimise strategies, boost engagement, and improve ROI.
  • Partner with teams to seamlessly embed loyalty initiatives across every customer touchpoint.
  • Drive innovation through personalisation and automation, creating tailored experiences that strengthen customer connections.
  • Oversee loyalty partnerships and vendors, ensuring strong collaboration and program effectiveness.
  • Develop initiatives that grow engagement, increase repeat bookings, and build brand affinity.
  • Own cross-channel marketing automation to deliver consistent, impactful messaging.
  • Stay ahead of martech trends and loyalty best practices to keep up with industry developments.

What We're Looking For

  • 8+ years experience in loyalty, CRM, or retention marketing, with a proven ability to deliver impact.
  • A strong analytical mindset – confident turning data into actionable strategies and measurable outcomes.
  • Hands-on experience with loyalty platforms, CRM tools, and marketing automation.
  • Proven success in designing and executing customer engagement and retention initiatives.
  • Excellent project management and collaboration skills, able to influence and work effectively across teams.
  • A detail-oriented communicator, skilled in stakeholder management and relationship building.
  • Strong organisational and time management skills, able to manage competing priorities in a fast-paced environment.

Our Culture

  • We're driven by purpose: listening to our customers and acting on insights.
  • We engage within the community and sector to drive meaningful change.
  • We're bold and ambitious, embracing creativity to solve challenges.
  • We're one team, channeling our passion into a positive environment.
  • We innovate and move fast to make a difference in the sector and people's lives.

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