Marketing Automation Specialist

2 months ago

Melbourne, Victoria, Australia MYOB Full time

About MYOB

MYOB is a leading business management platform that helps businesses across Australia and New Zealand unleash their full potential. As a business management platform, we provide a range of tools and services to help businesses start, survive, and succeed. Our platform is designed to help businesses streamline their operations, improve customer experience, and drive growth.

The Role

We are seeking a Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will be responsible for championing a data-driven approach to driving improvement and optimizing initiatives for marketing operations. You will work closely with marketing, sales, product, and data teams to plan and deliver ideas that drive customer acquisition, solution adoption, and customer retention.

Key Responsibilities

    • Set the strategy for optimizing current and future HubSpot functionality to drive improved operational performance of our frontline teams.
    • Define and implement HubSpot configuration changes within our Design Authority guardrails, including workflows, properties, playbooks, templates, sequences, processes, properties, dashboards, and reports.
    • Identify unused or under-utilized platform features and execute enhancement ideas to drive core business goals and operational performance.
    • Work with key stakeholders to operate and iteratively improve our HubSpot capabilities, as well as help prioritize and build consensus around HubSpot, process, and outcomes.
    • Work with Sales, Services, Support, and Success to ensure data integrity within the HubSpot environment, including companies, contacts, deals, and tickets, and provide visibility to leaders on performance.
    • Build best practice automation workflows.
    • Provide day-to-day support on HubSpot, prioritizing and processing requests, including data imports/exports, reporting, and other ad hoc requests.

About You

We are looking for a highly experienced Marketing Automation Specialist with a strong understanding of HubSpot systems, configurations, and definitions. You will have a proven track record of working in a similar role, with experience in a variety of analytical tools, such as SQL, SPSS, SAS, and BI tools, such as Power BI, Qlik, and Tableau. You will also have experience working in a business management platform environment, with a strong understanding of delivery frameworks, such as Agile and Waterfall.

Our Culture & Benefits

At MYOB, we value diversity and inclusion, and we are committed to creating a workplace that is welcoming and inclusive for all employees. We offer a range of benefits, including flexible work arrangements, financial assistance for home setup, and access to best-in-class discounts and vouchers. We also offer a range of learning and development opportunities, including conferences, in-house training, and study assistance.

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