Digital Marketing Automation Specialist

4 weeks ago


Melbourne, Victoria, Australia Medibank Full time
Role Overview

Medibank is seeking an experienced Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for managing the build and delivery of automations, journeys, and highly personalised communications in Salesforce Marketing Cloud (SFMC).

Key Responsibilities

End-to-end execution of personalised multi-channel campaigns from build using HTML and AMPScript, to testing and deployment.
Management of automated campaigns.
Acting as an internal SME and advocate for Marketing Automation and Salesforce Marketing Cloud capability.
Implementation of testing and optimisation strategies.
Troubleshooting issues with daily automations, data complexities, as well as those identified during campaign build and testing.
Ensuring accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders.

Requirements

Recent hands-on experience working with Salesforce Marketing Cloud Journey Builder, Automation Studio, and Content Builder, as well as Salesforce Sales Cloud.
A genuine passion for customer experience and innovation, with a continuous learning mindset.
Ability to conceptualise technical outcomes for business requirements and problems.
Experience in building emails, including those with dynamic content, HTML, SQL, and AMPScript.
Creating automated journeys through Journey Builder, Automation Studio, and import processes, advocating for best practices.
Salesforce certifications and experience with SMS, push notifications, and social audiences highly regarded.

About Medibank

We believe in everyone's potential and strive to make Medibank inclusive for all. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ individuals. For any adjustments or alternative formats during the recruitment process, please contact us at ******.

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