Marketing Automation Director

3 weeks ago


Melbourne, Victoria, Australia How 2 Drive Full time
Lead the Marketing Automation Roadmap

We are seeking an experienced professional to lead the marketing automation roadmap and conversation strategies across multiple brands in-house. As a key member of our marketing communications team, you will be responsible for developing and publishing copy/content, working on email and SMS sends via the Marketing Cloud platform, and managing the development process with support from Marketing Cloud Partners, the Head of Marketing Automation, and your established team of Coordinators and Data Analysts.

Key Responsibilities:
  • Develop and implement the marketing automation roadmap to drive customer engagement and conversion
  • Work with the Data team to map and integrate new data points between Marketing Cloud and Salesforce
  • Manage the development process with support from Marketing Cloud Partners and the Head of Marketing Automation
  • Lead a team of Coordinators and Data Analysts to achieve marketing automation goals
About Us

We are a global and well-established brand with a strong presence in the digital marketing industry. We are committed to innovation and excellence, and we are seeking a talented professional to join our team and contribute to our growth and success.



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