Marketing Automation Specialist

4 weeks ago

Melbourne, Victoria, Australia MYOB Full time

About MYOB

MYOB is a leading business management platform that helps businesses across Australia and New Zealand unleash their full potential. As a pioneer in finance and accounting software, we have evolved to become a comprehensive platform that provides businesses with the tools to Start, Survive, and Succeed.

The Role

We are seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you will be responsible for championing a data-driven approach to driving improvement and optimizing initiatives for marketing operations. You will work closely with marketing, sales, product, and data teams to plan and deliver ideas that drive customer acquisition, solution adoption, and customer retention.

Key Responsibilities

    • Develop and implement a strategy for optimizing current and future HubSpot functionality to drive improved operational performance of our frontline teams.
    • Define and implement HubSpot configuration changes within our Design Authority guardrails, including workflows, properties, playbooks, templates, sequences, processes, properties, dashboards, and reports.
    • Identify unused or under-utilized platform features and execute enhancement ideas to drive core business goals and operational performance.
    • Work with key stakeholders to operate and iteratively improve our HubSpot capabilities, as well as help prioritize and build consensus around HubSpot, process, and outcomes.
    • Work with Sales, Services, Support, and Success to ensure data integrity within the HubSpot environment, including companies, contacts, deals, and tickets, and provide visibility to leaders on performance.
    • Build best practice automation workflows.
    • Provide day-to-day support on HubSpot, prioritizing and processing requests, including data imports/exports, reporting, and other ad hoc requests.

About You

We are looking for a highly experienced Marketing Automation Specialist with a strong understanding of HubSpot systems, configurations, and definitions. You should have:

5+ years' experience in a similar role.Experience as an administrator in HubSpot Sales, Marketing, and Service hubs.Demonstrated technical understanding of HubSpot systems, configurations, and definitions, enabling efficient issue resolution.HubSpot Certified.Experience using a variety of analytical tools, such as SQL, SPSS, SAS, etc.Experience using a variety of Business Intelligence tools, such as Power BI, Qlik, Tableau, etc.Demonstrated experience in understanding HubSpot Marketing solutions and adherence to clear governance principles and guardrails.Previous experience in areas such as Technology, Financial Services, Insurance, and Super, Acquisition/Retention, or Contact Centre environments will be highly regarded.Core understanding of delivery frameworks, such as Agile/Waterfall, and previous BA/PM experience working within IT and business units executing delivery of core projects.Proven stakeholder management and relationship development skills.Understanding of change/transformation principles, implementation, and problem-solving skills.Strong negotiation skills and an ability to influence at all levels of the organization.

Our Culture & Benefits

At MYOB, we value diversity and inclusion, and we are committed to creating a workplace where everyone feels valued and respected. We offer a range of benefits, including:

A flexible work environment, with financial assistance to set up your home workspace.Access to best-in-class discounts and vouchers from leading retailers.A range of leave options, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, and more.Communities built around 'Wellness', 'Belonging', and the 'Planet', where you can make a meaningful contribution.

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