Paid Search Professional

1 day ago

Melbourne, Victoria, Australia beBeePerformance Full time $100,000 - $150,000
Key Role: Performance Marketing Strategist

The ideal candidate will be responsible for developing and executing global paid search strategies to drive customer acquisition, improve brand visibility, and maximise return on ad spend (ROAS).

  • Develop and execute comprehensive global paid search strategies, managing campaigns across various search platforms.
  • Conduct in-depth keyword research and audience segmentation to identify high-performing opportunities.
  • Create compelling ad copy and optimise landing pages to improve conversion rates.
  • Manage campaign performance, monitoring key metrics such as CPA, CTR, and ROAS.
  • Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results.
  • Collaborate with cross-functional teams to align search efforts with broader marketing goals.

The successful applicant will have a strong background in paid search, analytical skills, and excellent communication skills. They should be able to manage multiple projects and prioritise effectively in a fast-paced environment.

Essential Skills:
  • Paid search expertise
  • Analytical skills
  • Communication skills
  • A/B testing knowledge
  • Project management skills

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