Home Services Marketing Specialist
2 weeks ago
RAC of Western Australia is seeking a skilled Marketing Manager to lead the development and execution of marketing communication strategies for our home services products.
This 12-month opportunity will play a key role in driving marketing activities to achieve Home Services targets, support related products and new product development.
About the Role:
- Develop and implement the Home Services marketing plans, aligned with annual product and business strategy.
- Support product development and implement Go-to-Market (GTM) strategy for products developed through the Motoring Innovation & Strategy team.
- Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
- Build and maintain relationships with key internal stakeholders as well as advertising agency representatives.
- Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
- Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
- Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.
Your Key Responsibilities:
- Plan, develop, and execute marketing communication strategies that drive results and meet business objectives.
- Collaborate with cross-functional teams to ensure alignment and effective delivery of marketing initiatives.
- Analyse market trends, competitor activity, and customer feedback to inform marketing strategies.
- Manage multiple projects simultaneously, prioritising tasks and meeting deadlines.
- Maintain a strong understanding of digital marketing channels, including Sitecore and related analytics.
About You:
- A proven track record in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach.
- Strong stakeholder management skills with the ability to collaborate and build relationships with various individuals.
- Experience effectively managing marketing budgets and tracking ROI.
- Familiarity with digital marketing tools, including content management systems and analytics software.
- Tertiary qualifications in Marketing or a related discipline.
What We Offer:
- A dynamic and supportive work environment that encourages professional growth and development.
- A competitive salary package, estimated around $120,000 per annum, based on industry standards and location.
- Ongoing training and professional development opportunities.
- A comprehensive benefits package, including free Roadside Assistance and discounts on RAC products and services.
- The chance to be part of a purpose-led organisation that makes a positive impact on the community.
Please submit your application, including a cover letter and resume, to showcase your skills and experience.
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