Home Services Marketing Specialist

2 weeks ago


Perth, Western Australia RAC of WA Full time
Marketing Manager - Home Services

RAC of Western Australia is seeking a skilled Marketing Manager to lead the development and execution of marketing communication strategies for our home services products.

This 12-month opportunity will play a key role in driving marketing activities to achieve Home Services targets, support related products and new product development.

About the Role:

  • Develop and implement the Home Services marketing plans, aligned with annual product and business strategy.
  • Support product development and implement Go-to-Market (GTM) strategy for products developed through the Motoring Innovation & Strategy team.
  • Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
  • Build and maintain relationships with key internal stakeholders as well as advertising agency representatives.
  • Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
  • Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
  • Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.

Your Key Responsibilities:

  1. Plan, develop, and execute marketing communication strategies that drive results and meet business objectives.
  2. Collaborate with cross-functional teams to ensure alignment and effective delivery of marketing initiatives.
  3. Analyse market trends, competitor activity, and customer feedback to inform marketing strategies.
  4. Manage multiple projects simultaneously, prioritising tasks and meeting deadlines.
  5. Maintain a strong understanding of digital marketing channels, including Sitecore and related analytics.

About You:

  • A proven track record in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach.
  • Strong stakeholder management skills with the ability to collaborate and build relationships with various individuals.
  • Experience effectively managing marketing budgets and tracking ROI.
  • Familiarity with digital marketing tools, including content management systems and analytics software.
  • Tertiary qualifications in Marketing or a related discipline.

What We Offer:

  • A dynamic and supportive work environment that encourages professional growth and development.
  • A competitive salary package, estimated around $120,000 per annum, based on industry standards and location.
  • Ongoing training and professional development opportunities.
  • A comprehensive benefits package, including free Roadside Assistance and discounts on RAC products and services.
  • The chance to be part of a purpose-led organisation that makes a positive impact on the community.

Please submit your application, including a cover letter and resume, to showcase your skills and experience.



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