Marketing Automation Specialist
4 weeks ago
Sinch ClickSend is a business communications software company that enables companies of all sizes to send and receive SMS, MMS, Rich Media, Email, Voice, and Post worldwide. We're looking for a Marketing Automation Specialist to join our marketing team in Perth, Australia.
The successful candidate will be responsible for building and maintaining marketing journeys for new and existing customers using a range of tools, including Intercom, Ortto, Salesforce, Revenue.IO, ChurnZero, and Vitally. They will work closely with our VP of Sales and Customer Success Manager to ensure customer lists are highly segmented and targeted, and communication is coordinated with inbound and outbound human meetings and other cadence touch-points.
The ideal candidate will have a strong understanding of marketing automation and email marketing platforms, experience in mapping out and presenting programs/journeys, and a proven track record of delivering results in a similar role.
We offer a range of benefits, including a hybrid working arrangement, work from home set up reimbursement, and a global mobility policy. We're committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility, and welcomes diversity.
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with the marketing team to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and revenue growth.
- Support essential marketing operations initiatives in Intercom and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Be the primary system owner for marketing automation tools like Ortto and Intercom.
- Be an administrator alongside Sales for other CRM tools, including Salesforce and Chilli Piper.
- Design and implement customer lifecycle journeys across a range of platforms and projects with various objectives, such as increasing conversion rates, decreasing churn, and implementing lead scoring.
- Migrate some campaigns from older to newer systems.
- Work closely with sales and marketing teams to identify opportunities for new client acquisition.
- Work closely with customer success and support teams to identify opportunities to improve customer onboarding and customer engagement activities.
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